AREVA Energy Experts
AREVA's Energy Experts campaign ran throughout 2004 with possibly the cutest promo for nuclear power. Produced by French design collective H5, the campaign is stylistically similar to their Röyksopp video for Remind Me and no doubt part-inspired by SimCity. The campaign consists of some beautifully crafted isometric animations and design - giving the mundane industrial breadth of AREVA's nuclear infrastructure some energy and charm.
The campaign site consists of a number of Flash tutorials, games, downloadable PDFs, TV ads and a 'making-of' documentary. You can see more at AREVA's Energy Experts.
That's cool. Very tactile - it almost makes you want to pick the little characters up, like Lego. The isometric style was also used to good effect last year in the BBC's Children's Digital Lives document last year (email me and I'll mail you the PDF).
Posted by: Deanobot | January 14, 2005 at 10:19 AM
Oh, and I forgot to comment that the graphical style, while refreshingly not pixellated and much more realistic, reminds me much more of the kind of illustrations that used to appear in American 1960s children's textbooks and encyclopedias. It has that similar feel of jet-age optimism. Unfortunately my hopeless skills with Google have meant I can't offer any links to examples. Can anyone help?
Posted by: Deanobot | January 14, 2005 at 10:36 AM
OK, so I've found a link to the kind of example I was talking about. http://a248.e.akamai.net/f/248/5462/2h/melbay.safeshopper.com/images/bp0wa4l6.jpg
Posted by: Deanobot | January 14, 2005 at 10:49 AM
Anyone have any idea which program H5 might have used to create these lovely isometrics?
Posted by: jools | February 11, 2005 at 07:33 PM